Who We Are

Built for the
heavy stuff.

One Purpose was founded to do one thing: move bulk freight and abnormal cargo across Africa with complete transparency and real-time intelligence.

Our Story

Born from a gap in the market

Large asset-heavy operators charge premiums for legacy costs. Small operators lack compliance and reliability. Traders and mines were stuck between expensive and risky.

We created a better way. As a Fourth-Party Logistics provider, we aggregate vetted subcontractors under one banner, provide full compliance and real-time tracking, and give clients live visibility into their supply chain.

No asset bloat. No hidden fees. Just one purpose: move bulk freight, reliably and transparently.

Side tipper mining truck for bulk transport
At a glance
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Years Combined Experience
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Trucks on Network
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SADC Countries Served
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% On-Time Delivery
Cross border tipper truck for SADC transport
SADC Coverage

Cross-Border Logistics

From Zambia to Durban, Zimbabwe to Beira — we move agricultural and mineral bulk across SADC borders. Our subcontractor network includes operators with valid cross-border permits, tracking continuity, and customs bond guarantees.

We handle the complexity so you don't have to. Real-time tracking. Border compliance. Return load optimisation.

Agriculture

Agricultural Bulk

From Free State silos to Durban port, and cross-border to Zimbabwe — we move maize, soybean meal (SBM), and sunflower with specialised high-cube grain trailers. No contamination. Full segregation from mineral supply chains.

Our grain trailers are purpose-built for low-density agricultural products, maximising volumetric capacity so you get full legal payload every trip.

Grain tipper truck carrying maize
Project Cargo

Specialised Abnormal Logistics

Oversized, overweight, and complex project logistics — from permits to escorts, we handle the heavy stuff.

From mining transformers to wind turbine blades, we manage permit acquisition, route surveys, escort coordination, and specialised equipment. Our team handles the complexity so you can focus on your project.

Explore Abnormal Services
Abnormal logistics crane transport
Meet the Team

The people behind One Purpose

Emir Jacobs, CEO of One Purpose Holdings 01
Emir Jacobs
Chief Executive Officer — Holdings

Emir leads One Purpose Holdings with a powerful combination of sharp strategic intellect and principled leadership. As CEO, he guides the vision across One Purpose Logistics and One Purpose Commodity Trading, driving market expansion across the mining and bulk transport sectors.

Drawing on a unique background rooted in deep discipline, transformative leadership, and ongoing pastoral work, Emir champions a corporate culture defined by trust, transparency, and moral accountability. His long-range vision positions One Purpose as a formidable partner in transforming supply chain operations.

Billy Meysel, Managing Director of One Purpose Logistics 02
Billy Meysel
Managing Director — Logistics

Billy leads One Purpose Logistics with a relentless focus on delivering operational certainty for clients across Southern Africa. He believes logistics is not about moving freight — it's about becoming a trusted, unbreakable link in the customer's supply chain.

With over two decades of executive leadership and a B.A. Communication Honours degree, Billy combines strategic commercial insight with hands-on operational discipline. His background in digital systems transformation, ISO 9001, and RTMS compliance governance ensures One Purpose operates at the highest standard of excellence.

Arthur Jacobs, Director of One Purpose Logistics 03
Arthur Jacobs
Managing Director — Trading

Arthur works alongside producers, mines, and industrial clients to connect their product to the right markets — across Africa, China, and India. He thrives on building long-term partnerships and negotiating complex offtake agreements.

With 17 years of experience across procurement, commodity trading, and supply chain, he helps clients navigate international markets with confidence. He is the architect behind OneView — the TMS platform designed to bring visibility to the logistics that support these trade flows.

Thiani van der Merwe, Business Development Manager 04
Thiani van der Merwe
Business Development Manager

Thiani partners with clients to navigate the high-stakes world of abnormal freight and heavy project cargo. She believes that behind every complex logistics challenge is a person looking for someone they can trust.

With over two decades of business development experience across supply chain, energy, and construction, Thiani finds innovative solutions and builds lasting partnerships grounded in integrity. Her approach is simple: listen first, understand deeply, then deliver with precision and care.

Neil Webb, Financial Manager at One Purpose Logistics 05
Neil Webb
Financial Manager

Neil brings over two decades of financial leadership and strategic insight to One Purpose Logistics, strengthening the organisation through sound financial management, commercial discipline, and a forward-thinking approach.

He combines proven business principles with innovative technologies, helping the business operate efficiently and position itself for sustainable growth — driven by a passion for precision and continuous improvement.

Nina van der Walt, Invoicing and Financial Administration 06
Nina van der Walt
Invoicing & Financial Administration

Nina brings exceptional diligence and analytical precision to One Purpose Logistics. Certified in ITIL Foundations and Six Sigma, she specialises in financial reporting, budgeting, and administrative management.

Fluent in four languages, Nina blends professional rigour with resilience and warmth — an indispensable anchor of organisational stability.

Our Values

What guides everything

Transparency

Clients see exactly where their cargo is. Subcontractors see exactly when they get paid. No surprises.

Compliance

Every subcontractor is vetted. Every load is tracked. Every POD is verified.

Efficiency

Asset-light model means lower costs. Lower costs mean better rates and fair pay for subcontractors.

Ready to move your bulk freight or abnormal load?

Get a demo of the OneView platform. See your KPIs before you commit.

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